Tuesday, September 29, 2009

HBO Imagine Is An Awesome Waste Of Time

HBO has started a new advertising campaign that really knocked my dirty socks off. Think of the way the real world is, and how everything can be viewed from an infinite amount of angles. Now take that concept and wrap a narrative around it, and you're beginning to get an idea of what they are up to. HBO Imagine is deep, engaging, and full of twists and turns. If Quentin Tarantino and Chris Nolan got together to make an out-of-sequence film it would look a little like this cool site.

You can move around a 3D menu, sort of like a web, to travel from scene to scene. You start off with 4 different angles of an art-heist, kidnapping, and heart attack taking place in a frou-frou gallery. You can watch 2 angles at a time, or each on their own, but no matter what you won't get the full picture unless you see all four. After watching them you can then progress through the rest of the story, from more multi-angle clips, to other tricky and twisty parts of the story. As you do this you'll notice the website keeping track of your journey with a percentage. You can also look at a menu that shows you where you are and what you haven't seen yet. What happens when you get to 100%? Well, I'm not going to spoil it for you. Just know that the entire experience is worth the waste of time. Check out a look at the menu system below and go play with HBO Imagine yourself! You won't regret it.

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